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CLICK HERE TO
PRODUCED & DIRECTED BY RACHEL BOYNTON |
“An absurdly funny, sometimes horrifying, frequently revelatory documentary that clearly begins from the model of THE WAR ROOM… but then ventures into important new territory. Let everyone watch OUR BRAND IS CRISIS.” “It’s hard to know whether to marvel or weep when James Carville goes into his Bill Clinton-meets-Looney Tunes act in Rachel Boynton’s knockout documentary. Darkly amusing. Boynton has extraordinary access – bewildering access, given the damning nature of what she gets.” | |
“(A) momentous documentary! Will pack a punch! The unrestricted access we are given to these discussions that would normally take place behind closed doors is astounding.” “Riveting. Remarkably suspenseful! James Carville is, of course, already a media star. Midway through the movie, he delivers and extended and shrewdly self-deprecating advertisement for himself. Among other things, he compared a campaign to sex: ‘You never know when it’s going to peak.’” “The resonance of (the film) is flabbergasting… Riveting
through and through, OUR BRAND IS CRISIS unravels like a political
thriller.” | |
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FOR DECADES, U.S. STRATEGISTS-FOR-HIRE HAVE BEEN QUIETLY INFLUENCING THE OPINIONS OF VOTERS AND THE MESSAGES OF CANDIDATES in elections around the world. Rachel Boynton’s OUR BRAND IS CRISIS is an astounding look at one of their campaigns and its dramatic aftermath. The filmmaker follows a crack team of Democratic political consultants, including James Carville, Tad Devine and Jeremy Rosner as they strategize for a struggling presidential candidate in Bolivia. This thrilling adventure is a fly-on-the-wall account of the machinations behind the turbulent re-election campaign of Gonzalo Sanchez de Lozada (“Goni”). In a country facing a calamitous economic crisis, Goni - a wealthy businessman who privatized Bolivia's economy and created social security (when he was president in the mid-‘90s) - isn't a popular candidate. Yet the consultants devise a U.S.-style campaign marked by savvy media techniques and negative ads, emphasizing a single, strong message. They reintroduce Goni as an appealing brand in an attempt to win an election whose aftermath is nothing short of devastating. Recently Bolivia’s new leftist president, Evo Morales, has put the country back in the news. Morales, previously a leader of the coca leaf-growers’ union, became the nation’s first indigenous leader in December. Boynton’s film is both a terrific case study in the events leading up to Morales’s win and a shocking example of how U.S. marketing strategies can affect the spreading of “our brand of democracy” overseas. |
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